Who We Are
We are mothers, entrepreneurs, and First Nation women - healing generations while creating something powerful for the future. Every blend we create carries our story, our strength, and our belief that true wellness comes from a higher power, from nature, from community, and from purpose.
We are proud to be a fully Indigenous-owned business, guided by the values of God and fueled by a vision for collective healing.
We live 4 strength — not perfection. We live 4 clarity — not chaos. We live 4 purpose — not pressure.
Because real wellness starts with living for you.
Our Purpose
We created Live4 Wellness to fill a gap we felt deeply – a gap between what wellness and other conventional products promise and what they actually deliver.
We longed for clean, powerful, whole-food wellness that not only supports the body — but uplifts the spirit. As Indigenous women, we’ve walked the long road of healing, and we know how essential it is to have access to wellness tools that are rooted in tradition, and free of toxins, noise, and fads.
We also know the importance of creating safe, trauma-informed spaces for others. That’s why, as Live4 Wellness grows, we are dedicating a portion of our profits to help fund our Healing Foundation – a mission driven initiative dedicated to supporting organizations and programs that offer addiction treatment and recovery programs in all our communities.
When you choose Live4 Wellness, you become part of that healing circle — for yourself and for others.
A Simple Truth
I was uncomfortable taking — and especially giving my children — products filled with ingredients I knew weren’t good for our bodies.
Most “health” products were loaded with artificial ingredients, chemical preservatives, synthetic vitamins, and way too much sugar — things I didn’t want in our better-health products. So, I went back to the roots of healing. I turned to food.
Fourteen years ago, I picked up a book that changed my life: Healing with Whole Foods: Asian Traditions and Modern Nutrition by Paul Pitchford. It opened my eyes to the powerful connection between our body's physiological balance and the food we eat — not just for nourishment, but for healing. That book set me on a lifelong path of discovery — experimenting with pure, natural ingredients to help my family fight off everyday ailments and stay strong through every season.
About ten years ago, during one particularly tough cold and flu season, I created the LemonAide recipe — a blend of whole lemons, ginger, garlic, onions, turmeric, cayenne pepper, raw honey, and dates. I made it with a lineup of ingredients known to help strengthen immune systems, soothe inflammation, and detox the body naturally. What I didn’t expect was how much more it would do.
Over time, I began noticing the effects: clearer focus, improved digestion, more energy, and less inflammation. It supported me through daily life as a working mother. It became my go-to — a natural defense system I could trust. Now, I’ve found a way to share it with you.
Each batch of LemonAide is freeze-dried to preserve its full potency — no shortcuts, no fillers, just nature’s strength in its purest form. Whether you’re a parent, a professional, or someone seeking a natural reset, this blend was made to help you meet life with clarity, resilience, and vitality.
From my family to yours — I hope this becomes part of your daily ritual, just like it has been for mine.
Toni Dumais (Founder & CEO)
I am a proud First Nation mother, entrepreneur, and visionary from Prophet River First Nation. A passionate advocate for wellness, cultural revitalization, and business, I’ve had over 20 years of leadership, lived experience, and deep-rooted purpose into every layer of Live4 Wellness.
This journey has been deeply personal. I’ve walked the path of building and running a business while raising a family, healing generational trauma, all while remaining committed to continuous learning — physically, spiritually, and professionally. Live4 Wellness was born as a tribute to that journey — a reflection of strength, family, and serving community.
My background in business, strategic development and economic planning guides the foundation of the brand – but the heart of it comes from home.
I live in Squamish, BC with my son, while my two daughters have now grown and begun their own journeys — one working in Ottawa, the other studying mechatronics systems engineering in Vancouver. Both continue to use this formula as part of their wellness rituals — a sign to me that the legacy of Live4 is already growing.
“Live4 Wellness isn’t about chasing health fads — it’s about reclaiming our strength and creating something meaningful that outlives us.”
Sicily Aven (Co-Founder)
Sicily Aven is an Indigenous businesswoman and mother whose journey through trauma and healing has helped shape the heart of Live4 Wellness. She brings creativity, compassion, and strategic insight into everything she does.
Her experience as a community leader and her passion for supporting others — especially women and youth — will shine through in the design of the Healing Foundation and our wellness programs. Her story is one of reclamation: of health, of voice, and of purpose. And her role in Live4 ensures that every step we take stays rooted in authenticity and love.
“We’ve had to do the work to heal — now we’re offering a path to others. That’s what Live4 means to me.”
Nature-First Integrity
We use powerful, whole-food ingredients your body recognizes and responds to — nothing synthetic, nothing hidden. Just clean, functional wellness rooted in nature and truth.
Real Functionality
Our blends are made to do something. Reduce inflammation. Boost immunity. Support mental clarity. Everything we create serves a purpose — for your body and your day.
Radical Transparency
No vague blends. No gimmicks. We list every ingredient and stand by its purpose. Because you deserve to know exactly what you’re putting into your body.
Convenience Without Compromise
Wellness should work with your life — not against it. Our products are designed for real people: busy parents, professionals, and anyone needing nourishment on the go.
Community & Empowerment
We believe in collective healing. That’s why, as the business grows, a portion of profits will help fund trauma-informed recovery spaces through our Healing Foundation.
Self-Care & Family
We also believe in the power of small, daily choices to build lasting health — for ourselves, our families, and our communities.
Join the Movement
We’re building more than a wellness brand — we’re building a movement for strength, clarity, and healing. Whether you’re here for a healthier routine or a deeper purpose, there’s a place for you here.
