The Impact of Addiction
Addiction has devastated countless lives — and for our communities, the impact has been especially heartbreaking. It’s more visible than ever.
In every city and town across the country, the effects of addiction are impossible to ignore. Streets lined with suffering. Shelters overrun. Families torn apart in silence. From remote communities to urban centres, the need for healing is urgent — and it’s everywhere.
In some First Nation communities, the loss has reached such a critical level that the population is actively declining. It’s a crisis that has touched nearly every family — including ours. We’ve lost too much: mothers, fathers, sons, daughters, and friends to substance-related harm.
The Live4 Healing Foundation is born from this reality — and from the belief that wellness is not just a personal journey, but a collective responsibility.
At Live4, we’re not just building a business — we’re creating a way for people to care for themselves and the world around them. Because healing doesn’t end with the individual. It extends outward — into families, communities, and futures.
We aren’t here to reinvent the system — we’re here to reinforce it, uplift it, and help it reach the people who need it most.
What It Is
Live4 Healing is the social impact arm of A Natural Tone Wellness Inc, the parent company of the Live4 brand.
It is our commitment to helping real people find real support on their path to recovery, nourishment, and renewal.
Through this foundation, we will donate a portion of profits to support existing organizations and programs doing critical work in addiction recovery, trauma response, and holistic mental health — both within First Nation communities and across broader populations. From detox and treatment programs to long-term healing and aftercare, we aim to help fill the gap that continues to grow.
Why We're Doing It
Because we’ve lived it. Because we've seen what happens when healing isn’t accessible. Because too many people suffer in silence, isolated and overwhelmed, while programs that could help remain underfunded, understaffed, or out of reach. Because we’ve lost too many mothers, fathers, sons, daughters, and friends to substance-related harm.
And because wellness brands shouldn’t just sell the idea of health — they should help deliver it across communities.
When you buy from Live4 Wellness, you help fund the frontlines of healing. Your daily wellness ritual becomes a lifeline for someone else.
How We'll Make It Happen
Once the business has reached profitability, a portion of this profit will be allocated to the foundation’s giving fund.
We will partner with organizations offering trauma-informed addiction treatment, harm reduction services, and long-term recovery support.
We will share stories and impact reports regularly — so you always know where your support is going and who it’s helping.
We will evolve with the needs of the communities we serve, keeping the foundation responsive, transparent, and rooted in real impact.
When It's Launching
The success of Live4 Healing depends entirely on the growth of Live4 Wellness.
Before we can begin funding recovery and support programs, we must ensure our business is strong, sustainable, and profitable. As we build momentum, our ability to give back will grow alongside it.
If our growth stays on track, we plan to begin rolling out the Live4 Healing Foundation in 2029, with our first donations going toward high-impact programs that are already doing vital work in addiction recovery and trauma support.
Join the Movement
Our goal is to start with small, meaningful contributions — and scale as we grow.
This is just the beginning, and with your support, the impact will only grow.
Every purchase. Every share. Every story matters.
Together, we can break cycles, restore lives, and build a future where healing is possible — and supported.
Live for something greater. Live4 Healing.
